It’s hard being a neophyte at anything, especially something
tech-based. Don’t get me wrong, I’m not
a total Luddite—I embrace technology as much as the next guy—but I also
struggle with it at times. Mix that lack
of knowledge with my abhorrence for all things related to marketing, and you
have an author drowning in dread.
I’ve done many of the things an author is supposed to do to
build a platform—I blog, do Facebook, Twitter, Amazon, Goodreads—but I’m not
always the best at using them. Then
there’s LinkedIn and Google+, which I’m on, but do not use. There’s also Pinterest, which I haven’t even
attempted yet. It’s all a major
time-suck, and they each require a level of expertise to master and make
productive.
After all the time I spent writing and polishing my novel,
then finding a publisher and getting it ready to be released, I wasn’t even
remotely prepared for all the hands-on marketing I’d have to do. And even though I already had a presence in
some of the most popular social outlets, I wasn’t entirely sure how to best use
them. But
Social
Media Just Writers for Writers clarifies much of it, makes it easier to
understand and use.
This book delves straightaway into the monster that is
Facebook, how to
join, create a profile, start a fan page, and manage security and settings. Caballo also advises on how to best use it to
help sell your book using SEO and effective posts. While I already had a firm grasp on Facebook,
she explains quite a few features I wasn’t even aware of, including the
creation of tabs, measuring results, the plethora of third party applications,
and the best practices for writers.
There were a few inaccurate numbers in there, though, like the total
number of Facebook users. It’s not
900,000, but more like 1,000,000,000.
That’s billion, not million.
Next,
Twitter. Oy, I hate
Twitter. Seems like so much work to put into something
that literally only last a few seconds before it’s buried in an avalanche of
new tweets. Caballo explains, however,
exactly why it is
the place to be,
and goes into detail about all the basics on tweeting and retweeting, following
and unfollowing, linking and hashtags, DM and @replies, proper lingo and
etiquette.
She takes you step-by-step on how to setup an account,
develop a profile, and show some style.
She dissects everything you need to know about the dashboard and how to
navigate it, lists the most popular and helpful hashtags for writers, and
provides tips to get started. After
that, it’s all about the apps, the best to use for whatever purpose and how
they work, though she didn’t discuss how some are not entirely accurate, like
the unfollow apps, ManageFlitter to be precise.
I was a bit overwhelmed by this app portion. It would have been nice if she had rated
these apps in some way, but I did find some awesome new ones to help me
pre-schedule, flush out unfollowers, and find old tweets. Best of all, Caballo provides twelve tips on
tweeting with your tweeps, though I must say, I do not agree on her stance of
not cross-posting to
Twitter
and
Facebook. As long as you compose it properly, what’s
the big deal?
Then there’s
LinkedIn. I joined this platform years ago, so my
profile was tailored primarily for my design business. I realize I could start a new one just for my
publishing and editing career, but in all honesty, I don’t see the point. It’s too technical and has more of a Job Fair
atmosphere to me. But Caballo fully
explains its usefulness, how to setup and use it, useful applications, and a
dozen best practices. Personally, while
I do keep my account updated, I really only use it for the groups.
Next comes Google+.
While Caballo gives a bunch of good reasons why to use it—like its
connection to the most widely used search engine in the world—I’m with the
majority on this one. It was nice to get
an invitation when it was in beta, but it’s too unwieldy of a site. I have a Google+ account, but most everyone I
know has abandoned it. When I land on
someone’s G+ page, I’m not sure how to use it and exit as quickly as I
can. But Caballo explains all the ins
and outs and features of G+ that make it worth a look at least, including why
it works better than Facebook in some ways.
So if you want to know more, she has a lot to say, but even that
confused me, because G+ is just all around confusing and not very
user-friendly.
And then comes Pinterest.
My thought when Pinterest first blew up was, oh God, not another social
media platform. You’d think I, an artist
and designer, would embrace it, but I already spend so much time on the others
that I didn’t want to get sucked into it.
And I’ve heard it is very addictive.
Great, just what I need. But,
actually, I’m thinking of giving it a try, of using images to tell the story of
my book,
The
Mistaken. That could be fun
and productive. My publisher swears by it. So when I’m ready, I know I can refer to
Caballo’s instructions on how to setup and use it. Dry reading about this, however, without any
prior knowledge or use of the site, left me a little confused. She used lingo that meant nothing to me and I
was left scratching my head, but I’m sure it would make more sense if you were
actually doing it play-by-play.
Then Caballo dives into blogs, how useful they are, and the
best way to utilize them to increase sales.
However, she didn’t go into the different sites where one can setup a
blog, only mentioning WordPress a few times as her preference. I disagree on this somewhat. If you’re a beginner, Blogger is the perfect
site. It’s where almost all my thousands
of blogger friends reside. It’s easier
to use, yet she doesn’t go into it at all.
But there is a lot of good info in there, including prompts, using
keyword-rich articles and titles, applications, plug-ins, and resources for
photographs to make your posts richer and easier on the eye, and ideas on how
to make your blog successful.
Lastly, Caballo discusses the angles of offline promotion,
though several of the items listed, like email, websites, author networks and
hangouts, are all online. One platform
she didn’t discuss enough was Goodreads, an invaluable tool for any author
today. It’s the best way to directly
connect with your readers and potential readers. It is the
platform for readers. Other than that,
Caballo discusses actual shelf space (something that’s not always an option,) bookmarks,
fliers, CDs, book fairs and festivals, business cards, ads, press releases,
media kits, PR directories, radio and TV, reviewers, and Amazon and
Listmania. A lot of the work I’ve been
doing recently is in these areas so I found this section particularly helpful.
All in all, this book is chock full of info, ideas, and tips
on how to connect with readers and help sell your book. The instructions were typically easy to
understand. Even the most experienced
and savvy will find new things to learn and experiment with. And there are so many resources listed that
you are sure to find something to help with whichever social media platform you
use. One thing though, I wish throughout
this book that the author would have taken novelists more into consideration
when giving tips. Most were geared
toward non-fiction writers. But still, I
can tailor most everything to fit my needs.
So if you’re a writer and as overwhelmed as I am by social
media, this book is worth a look and the $16 you have to pay for the
paperback.
On Monday, February 4th, using Random.org, I will award one commenter (of this post) within the
continental US with a paperback copy of
Social
Media Just Writers for Writers. Any
winner outside of this area will receive a PDF.
Make sure your profile includes an email so I can get your mailing
address, or include it in your comment.
You can find Frances Caballo here:
If you’re interested in reading other reviews, check out the
rest of the TLC tour here: