As an author racing towards launch day, I’m taking small steps to “establish my brand.” That means creating a unique trade identity that effectively represents my product—my book(s).
When I first developed my blog, it was all about my “hopeful journey towards publication.” But now that publication looms a few short months away, I need to refocus and accurately characterize my professional label. And so, since I write rather dark, twisted psychological thrillers dealing primarily with revenge and redemption, I felt a new look was in order.
I first had to create a slogan that embodied my work, then devise a web page that graphically demonstrated it. At this point, I don’t have the funds to pay someone to do that, so I did it myself, but with the help of a generous friend and supporter, writer Carrie Butler.
As one of my talented critique partners, Carrie completely understands the concept behind my soon-to-be published novel, The Mistaken. And last night, as a way of congratulating me for my recent book deal, Carrie sent me a gift. She designed the banner at the head of my blog. I am blown away by her generosity, not to mention her extraordinary talent, both as a writer, and now as a designer.
Thank you, Carrie, from the bottom, the top, and every side of my heart!
So, what do you guys think? Isn’t it hot? Haha, pun intended!